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F&B Growth Packages

A marketing system built for how people actually choose where to eat.

A four-month marketing system built to move F&B brands from an inconsistent feed to a managed presence across content, community, and the platforms where orders and covers actually happen.

Starting from SAR 5,350/month · Director-level strategic oversight on every account

Brands we've worked with

  • Al Othaim
  • MWAN National Center for Waste Management
  • Saudi Green Palm Emblem
  • MENA Business Investment Group
  • Madinah City Cement Company
  • Al Hilal
  • Popeyes
  • Modern Italian
  • WAFI Gourmet
  • Noir Cinema
  • National Center for Palms and Dates
  • Saudi Official Emblem 01
  • Petrolat
  • Ajlan and Bros Holding
  • Trolley
  • Urth Home
  • Bolver USA
  • Gold's Gym
  • Al Rajhi Takaful
  • Saudi Official Emblem 02
  • Human Resources Development Fund
  • Dallah Home Care
  • Ledar
  • Padel
  • Heather
  • Saudi Official Emblem 03
  • Weqaa Center
  • Ministry of Energy
  • Red Bull Mobile
  • Afyaa Al Nakheel
  • Florian Riyadh
  • Saudia Airlines Catering
  • Dasha
  • Al Jazirah Vehicles
  • Saudi Contractors Authority
  • Arena
  • ROSHN
  • Dallah Health
  • Buyzo
  • Beefbar
  • The Swiss Bistro
  • Dar Wa Emaar
  • Public Health Authority Weqaya
  • Saudi Official Emblem 04
  • Ministry of Economy and Planning
  • Al Abdul Latif Furniture
  • King Faisal Specialist Hospital and Research Centre
  • Mohalla Indian Street Food
  • Yaqeen

Running a B2B brand instead? See B2B Packages

The problem

F&B growth needs more than a pretty feed

Great food doesn't sell itself online. Customers decide where to eat based on what they see in the last five minutes before they order, and most F&B brands are invisible in exactly the moments that matter.

  • Inconsistent posting

    The feed goes quiet between launches and promotions, so the brand disappears from the scroll.

  • No one managing the community

    Comments, DMs, and reviews go unanswered, and negative feedback sits unaddressed in public.

  • Invisible on delivery aggregators

    HungerStation, Jahez, and ToYou listings are left unmanaged while competitors win the order with better photos and placement.

  • No influencer or activation plan

    Awareness stalls without a structured pipeline of creators, launches, and in-venue moments.

The system

The Offscript F&B Growth System

Each package combines the services required for its commercial objective, from a consistent feed to a fully managed marketing calendar.

  • Presence

    A consistent content plan, photography and videography, and a fixed posting schedule so the brand never goes quiet.

  • Community

    Comments, DMs, reviews, and influencer relationships managed daily so every customer touchpoint reflects the brand.

  • Visibility

    Aggregator listings, media buying, and activation planning that put the brand in front of people actively deciding where to eat.

  • Director-Level Oversight

    Senior guidance stays close to the account while specialists execute each scope.

F&B Packages

One clear monthly retainer

A four-month minimum commitment on every package.

Social Package

For brands that need a consistent, well-produced presence.

SAR 5,350/ month
  • Social media plan
  • 1 photoshoot
  • 3 posts per week
  • 2 videos per month
  • Posting schedule

Community Package

Recommended

For brands ready to actively manage the conversation and bring in influencers.

SAR 7,350/ month
  • Social media plan
  • Community management
  • 1 photoshoot
  • 1 videoshoot
  • 4 posts per week
  • 4 videos per month
  • Posting schedule
  • Influencers management

360 Marketing Package

For brands ready to run a full annual marketing calendar across content, aggregators, and activations.

SAR 9,900/ month
  • Annual marketing calendar
  • Budget planning and allocation
  • Aggregators marketing planning
  • Activation planning
  • Influencers management
  • Media buying
  • Social media plan
  • Community management
  • 1 videoshoot
  • 4 posts per week
  • 4 videos per month

Advertising and production budgets remain separate from the monthly retainer. Four-month minimum contract on all packages.

How it runs

Content & Community Process

Packages 2 and 3 connect production, posting, and community management in one monthly cycle.

  • 01

    Shoot Planning

    Plan the monthly photoshoot/videoshoot around menu, seasonal, and promotional priorities.

  • 02

    Content & Schedule

    Build the content calendar and fixed posting schedule for the month.

  • 03

    Community & Influencers

    Manage comments, DMs, reviews, and influencer seeding as content goes live.

  • 04

    Aggregators & Activation

    Keep delivery-platform listings current and plan in-venue or seasonal activations (Package 3).

  • 05

    Monthly Review

    Review content and engagement performance and adjust the next month's plan.

Package 3

Aggregator Marketing & Activation Planning

The 360 Marketing Package strengthens the channels where F&B customers actually convert: delivery aggregators and real-world moments.

Aggregators Marketing Planning

Coverage across the delivery platforms customers already use to decide where to order:

  • Reviewing current listings on HungerStation, Jahez, ToYou, and similar platforms
  • Identifying priority menu items, photography, and promotional placements
  • Coordinating listing updates with the content and campaign calendar
  • Agreeing on the final aggregator scope during onboarding

Activation Planning

Moments that bring the brand into the real world and back into the feed:

  • Identifying seasonal, launch, and in-venue activation opportunities
  • Planning influencer and creator involvement around each activation
  • Coordinating media buying to support the activation window
  • Tracking activation performance as part of the monthly review

Timeline

Four-Month Delivery Plan

The four-month commitment provides enough time to build a consistent presence, activate community and aggregator channels, and prove what's working.

  1. Month 1

    Foundation

    Kickoff and onboarding, menu/brand audit, social media plan, content calendar, first photoshoot/videoshoot.

  2. Month 2

    Launch

    Content rollout begins, posting schedule goes live, community management activates, aggregator listings reviewed (Package 2/3).

  3. Month 3

    Optimization

    Content and engagement performance review, influencer and activation planning kicks in (Package 2/3), schedule adjustments.

  4. Month 4

    Growth Planning

    Overall performance review, content and campaign recommendations, priorities for the next contract period.

Client approvals, venue access for shoots, and account access are required to maintain the delivery schedule.

Why Offscript

Senior agency experience with a lean delivery model

The structure keeps strategic direction senior while assigning specialists according to the selected scope.

  • Director-Level Oversight

    Strategic decisions remain close to senior leadership.

  • One Accountable Lead

    A dedicated account manager coordinates the monthly scope.

  • Specialists by Package

    Community management, media buying, and activation planning match the selected package.

  • Competitive Retainers

    A lean operating model reduces unnecessary agency overhead while maintaining senior involvement.

Proof

Proof: F&B Work

  • Popeyes

    Lifted Popeyes' social presence in Saudi Arabia into a bold, familiar voice that feels instantly recognizable yet locally tuned, turning everyday fast food moments into something people naturally crave, share, and return to.

  • Dasha

    Shaped Dasha's social presence into a warm, low-lit world where food, atmosphere, and detail take center stage, capturing the quiet luxury of dining in spaces that feel intimate, refined, and unhurried.

Build a marketing system that fills tables and drives orders.

Choose the package that matches where your brand is today, then confirm the scope and onboarding date.

Starting from SAR 5,350/month